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Analysis of the banana market at the retail and consumer level in the city of Zaragoza.


Analysis of the banana market at the retail and consumer level in the city of Zaragoza.
Analysis of the banana market at the retail and consumer level in the city of Zaragoza.

E. Rolo Rodriguez

Affiliation: Depto. Economía y Sociología Agraria, CRIDA03 (Zaragoza). Instituto Nacional de Investigaciones Agrarias.

Biography: Licenciado Ciencias Empresariales

Cerrar

E. Rolo Rodriguez

About the authors 

Publication year: 1978

Language: Spanish

Subjects: Agricultural, Economics

Collection: CRIDA Publications

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This study addresses the characteristics and problems of the banana market at the retail and consumer level. 100 surveys have been carried out among retailers in the city of Zaragoza and 278 among housewives. At the retail level, the frequency of purchase, weekly demand, the effectiveness of the standardization in the banana, the packaging, the state of: - the quality of the fruit, the preferred characteristics of the banana and the commercial margin have been analyzed. At the consumer level, the purchasing and consumption habits and attitudes of the housewife towards bananas have been studied.

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Physical Description : 95 pp. 24x17; il.

Publication: Zaragoza : National Institute of Agrarian Research., 1978

Reference INIA: CRIDA20

Other data of interest: Copyright status: copyrighted Copyright notice: © INIA All rights reserved by the legislation on Intellectual Property. Neither all nor part of this book, including the cover design, may be reproduced, stored or transmitted in any way by electronic, chemical, optical, computer, recording or photocopying means, without prior written permission from the editorial. Copyright information URL: http://libros.inia.es INIA. Publications Service. Ctra Coruña km 7.5. 28040 MADRID. Contact: distri@inia.es. Tel: (34) 91-3471493.

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