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Analysis of the banana market at the retail and consumer level in the city of Zaragoza.
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E. Rolo Rodriguez Affiliation: Depto. Economía y Sociología Agraria, CRIDA03 (Zaragoza). Instituto Nacional de Investigaciones Agrarias. Biography: Licenciado Ciencias Empresariales |
About the authors Publication year: 1978 Language: Spanish Subjects: Agricultural, Economics Collection: CRIDA Publications Free eBook |
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This study addresses the characteristics and problems of the banana market at the retail and consumer level. 100 surveys have been carried out among retailers in the city of Zaragoza and 278 among housewives. At the retail level, the frequency of purchase, weekly demand, the effectiveness of the standardization in the banana, the packaging, the state of: - the quality of the fruit, the preferred characteristics of the banana and the commercial margin have been analyzed. At the consumer level, the purchasing and consumption habits and attitudes of the housewife towards bananas have been studied.
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Physical Description : 95 pp. 24x17; il.
Publication: Zaragoza : National Institute of Agrarian Research., 1978
Reference INIA: CRIDA20
Other data of interest: Copyright status: copyrighted Copyright notice: © INIA All rights reserved by the legislation on Intellectual Property. Neither all nor part of this book, including the cover design, may be reproduced, stored or transmitted in any way by electronic, chemical, optical, computer, recording or photocopying means, without prior written permission from the editorial. Copyright information URL: http://libros.inia.es INIA. Publications Service. Ctra Coruña km 7.5. 28040 MADRID. Contact: distri@inia.es. Tel: (34) 91-3471493.
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