Consumer´s behavior with respect to wine advertising

L.M. Albisu Affiliation: Unidad de Economía y Sociología Agraria. S.I.A.. Diputación General de Aragón. Biography: Not available J.A. Domínguez Affiliation: Unidad de Economía y Sociología Agraria. S.I.A.. Diputación General de Aragón. Biography: Not available J.L. Alejandre Affiliation: Unidad de Economía y Sociología Agraria. S.I.A.. Diputación General de Aragón. Biography: Not available Cerrar

L.M. Albisu; J.A. Domínguez; J.L. Alejandre About the authors  Publication year: 1989 Language: Spanish, with summary in English Subjects: Economics Collection: Free eBook

Review:

Secondary and primary data sources about wine advertising are analyzed in this study. A comparative study about advertising investments in Spain and Unites States, in different media and using secondary data sources, is undertaken.

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This book was added to our online catalog on Thursday 16 February, 2012.