Analysis of the lamb market at the consumer level in Zaragoza.

F. de Arieta y G.Tablas Affiliation: Depto de economía y sociología del CRIDA03. Instituto Nacional de Investigaciones Agrarias. Biography: Perito Agrícola E. Rolo Rodriguez Affiliation: Depto de economía y sociología del CRIDA03. Instituto Nacional de Investigaciones Agrarias. Biography: Licenciado Empresariales. Cerrar

F. de Arieta y G.Tablas; E. Rolo Rodriguez About the authors  Publication year: 1977 Language: Spanish Subjects: Food Science and Technology Collection: CRIDA Publications Free eBook

Review:

Having previously carried out by this Department the works: "The Zaragoza slaughterhouse: the quality and commercialization of lamb" and "The butcher shops of Zaragoza: the quality and commercialization of lamb," we have considered it of interest to know the opinion of the consumer on this subject and with this purpose we undertake the present study. Its purpose is to investigate the purchasing and consumption habits and attitudes of the Zaragoza housewife towards lamb meat; The aim is to achieve a more rigorous diagnosis of the market for said product that can serve all those involved in the production and marketing phases to rethink their business strategies to offer a product that is more suited to consumer needs and preferences.

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