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Consumer´s behavior with respect to wine advertising


Consumer´s behavior with respect to wine advertising
Consumer´s behavior with respect to wine advertising

L.M. Albisu

Affiliation: Unidad de Economía y Sociología Agraria. S.I.A.. Diputación General de Aragón.

Biography: Not available

J.A. Domínguez

Affiliation: Unidad de Economía y Sociología Agraria. S.I.A.. Diputación General de Aragón.

Biography: Not available

J.L. Alejandre

Affiliation: Unidad de Economía y Sociología Agraria. S.I.A.. Diputación General de Aragón.

Biography: Not available

Cerrar

L.M. Albisu; J.A. Domínguez; J.L. Alejandre

About the authors 

Publication year: 1989

Language: Spanish, with summary in English

Subjects: Economics

Collection:

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Review:

Secondary and primary data sources about wine advertising are analyzed in this study. A comparative study about advertising investments in Spain and Unites States, in different media and using secondary data sources, is undertaken.

Table of Contents Table of Contents (0.99 Mb)

More information

Physical Description : 80p.; 17x24.

ISBN: 84-7498-336-3

ISSN: 0214-0322

Publication: Madrid : Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria (INIA), 1989

Reference INIA: CE31

Other data of interest: NIPO: 252-89-016-6

INIA. Servicio de Publicaciones. Ctra Coruña km 7,5. 28040 MADRID. Contact: distri@inia.es. Tel: (34) 91-3471493.

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